Overstock Santa Claus

Since their beginnings in 1999 Overstock has evolved from a fledgling startup to a billion-dollar online retailer. We have bought things from their website and you probably have too.

In 2017 Overstock decided to include Santa Claus in their TV & Internet advertising campaigns. Overstock hired Small Axe who auditioned many Santas for the part after call-backs the decision was made and they selected… drumroll…  That Santa Guy, Ed Taylor,  appear in their commercial.

Santa & Elves Overstock

Of course, I was incredibly honored to have been selected.

We had a fabulous day shooting the commercial. The location was amazing, we even had reindeer and the cast and crew were all extraordinary… in fact, RJ McFarlane, the Creative Director at Small Ax Creative sent me this in an email a few days after the soot:

“Ed you are a consummate professional and an absolute pleasure to work with.  Your joyful spirit, wonderful sense of humor and how you naturally embody the spirit and character of the Santa role made working with you a fun, easy and authentic experience.”

So, if you happen to see Santa Claus in an Overstock commercial and think, hmmm… he looks familiar, YES, the Overstock Santa is, That Santa Guy.

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